With the demand for convenience access to content, social media, and services available anywhere, anytime, and from any device growing at an alarming rate, responsive design platform is front and center. Cutting edge architecture optimizes websites for desktops and provides 'app-like' experiences for smartphones, tablets and e-readers.
In simple terms, a responsive web design uses 'media queries' to figure out what resolution of device the user is using. Flexible images and fluid grids then size correctly to fit the screen. For example, if you are viewing an website on a desktop browser, trying to make your browser window smaller the images and content column will skrink and the side bar would disappear all together. On the other hand, if you are using a touch device, you are able to swipe between columns.
Furthermore, the benefits are obvious to the most casual observer, building a website once, and it works across thousands of different screens, seems to be the way of the web designing industry.
Why is it for us?
From a business aspect, this type of system is very advantageous because not you aren't having to deal with individual pages. You have one single site that feeds all of your devices instead of having to make an individual site for the phone, tablet, and laptop. End result saving tons of time and money.
Marketing?
It is my opioion this idea is much better for marketing because by cutting back on multiple sites all you are actually creating now is a more defined path to yourself. One single site versus multiple sites will get a higher ranking and more traffic because you are combining numbers from multiple sites.
Also since you are using only one site now for traffic your analytical numbers should be much more accurate in tracking the number of true users. You can even adjust ad platforms for the devices.
Bottom Line
If you are targeting multiple devices that customers use to access your site then this is an idea that needs some serious consideration. Keeping in contact with customers should be a pretty big deal if you get a lot of business from the web. However if most of your business comes from only one aspect then the cost isn’t worth it as your customers won’t benefit.
Personal Note:
I currently am enrolled in Wake Tech Community College, Raleigh, North Carolina and if you have been following my blogs you know that I am in the Web Technology Program. I am take an e-Portfolio course and this blog is part of my course work. I wanted to make mention that I will be building a 'Responsive Design' for my portfolio. I am researched alot of different platform's and I am really liking the whole idea of being veratile in my designs.
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